Once an ordinary PC manufacturer of China and now the largest in the world, Lenovo has changed its status from bankruptcy to generating a 45.5-billion-dollar annual revenue. The reason for their success is their strong belief in the philosophy of “Innovation never stands still” and “For Those Who Do”. Their motto is to deliver the best products and services to their customers.
The uniqueness of Lenovo computers and laptops helps them stand out in this hugely competitive market. The minute details that they provide to perfect a product is what makes them lead the market. For instance, the keyboard keys in laptops are generally square in shape, but Lenovo adds a curvy design at the bottom of the key, making it less prone to any typing error. But why does Lenovo use this design approach? According to David Hill the Chief Design officer, “You know, everybody else makes square keys, I don’t know why – I guess they haven’t looked at the human finger yet. Maybe, someday, they’ll figure it out.” Some Lenovo laptop models also have drainage holes in keyboards. In case one spills something on it, the liquid gets drained out without hampering the device. There is also the Lenovo YOGA series, the flexible laptop which can assume multiple form factors so that the user can use it at a comfortable angle – the first in the market to provide such functionality to a laptop – and can easily be used as a tablet by detaching the keyboard.